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Genesis
In the beginning, this man with a dream produced a logo (see angel logo below) that encapsulated a message he wanted to share and placed it on t shirts that he later provided to a group of kids in hopes that it would make a difference in their lives.
Several weeks later, he ran into the parent of one of those kids and she jokingly asked him if he had six more because her son was a different person the day he wore that particular t shirt. As if he was holding himself to higher standard, expecting more of himself, not less. A big time “Ah-ha” moment ensued and with this confirmation of sorts, his vision was put into motion.
Today, the TNAVRES (TUH-NAHV-RES) message is rooted in the belief that the essence of success is founded on the premise of giving back and a commitment to serve and in this spirit the name TNAVRES was chosen by simply spelling SERVANT, backwards. It is anchored by the following maxims known as the T7’s:
T - Teamwork. It takes “team work” to make the “dream work”
N – Never quit. Failure is not fatal, quitting is
A – Acceptance. Don’t judge people based on their looks or who they love
V – Vision. Set goals and achieve them
R – Respect yourself and those around you
E – Excellence. Be the best you can be
S – Seek what you can give or how you can serve
As with the young man mentioned earlier; it’s no secret that there is a strong correlation between what a person wears and how they see themselves. With this in mind, TNAVRES maximizes that relationship by attaching the T7s to all of its clothing items. Coupled with its catch phrase, “ITS-WHO-U-WANNA-BE”, they serve as a subtle agreement of what to “represent” and transforms TNAVRES from not being just another clothing brand, but to a universal ethos that changes people lives as well.
